Claim provenance · confirmed
Orange · Persado
Usage described by a public source
Citation
Canonical citation and technical limitations in English.
Orange · Persado: Usage described by a public source (CONFIRMED; CASE_STUDY).
- UsedBy claim permalink
- https://www.usedby.ai/claims/rev_usage_d7eb5479d254b314a5b39043
- Primary source URL
- https://info.persado.com/orange-video-testimonial
Last relationship verification by usedby: 2026-10-19T07:27:36.424Z; selected source capture by usedby: 2026-10-19T07:27:36.424Z. These are check dates, not publication or adoption dates, and do not establish continuing usage. This selected evidence does not establish a current contract, spend or deployment scope. This record is not an exhaustive search.
- Evidence method
- CASE_STUDY
- Capture date (UTC)
- Last verification (UTC)
- First seen by usedby (UTC)
- Last seen by usedby (UTC)
- Source publication date
- Not recorded
- Relationship evidence on or before
Source
In the face of a sustained decline in driving new customer conversions and an effort to contain subscription retention costs, Orange engaged Persado to move away from a traditional, intuitive approach to creative and adopt an AI-based, data-driven creative process.Original source text (en)
Saved capture
No public archive is exposed for this evidence.
Limits of this claim
- The source describes a specific use; it does not establish all current uses.
- First public proof dates the relationship; its source binding is unverified and it must not be treated as the selected source publication date. The on_or_before and job_post kinds do not establish when usage began.
- This selected evidence does not establish whether other evidence or an end date exists. Missing fields do not establish their absence.
- A missing public snapshot does not establish that no archive exists. The source URL can be opened directly to check the current page.
- This evidence does not establish a current contract, spend or deployment scope. An adoption date is known only when explicitly stated by the source.
- Capture, verification, first-seen and last-seen dates describe usedby observations, not source publication, adoption or continuing usage.
- The excerpt may be shortened and whitespace-normalized. This record does not include a complete change history.