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Who uses Persado?

Generative AI that creates, scores and optimizes compliant marketing messages for regulated enterprises. persado.com

9

companies use Persado

4 confirmed 5 observed

9 companies use Persado. 67% are in Banking & Mortgages. Confirmed or observed customers include Capital One, TD Bank, and Ally. 4 of them are confirmed by a published case study, quote or press release.Latest check Oct 8, 2026: 9 of 9 companies checked, from 3 public sources.

Customers by proof
4 confirmed, 5 observed
Top industry
Banking & Mortgages, 67% of customers
Most similar
Jasper, no shared customer yet

What Persado does

Persado generates and optimizes marketing content for email, SMS, direct mail, web and social, mainly for banks, insurers and telecoms. It predicts content performance using data from 120K+ campaigns and 1M+ A/B tests, enforces brand voice and checks copy against 20+ regulatory frameworks with a full audit trail. An API selects the best variant in real time for CRM campaigns.

Written by usedby from persado.com.

Main features

  • Content generation across email, SMS, web and social
  • Performance scoring of new and existing assets
  • Real-time variant selection via API
  • Compliance checks across 20+ regulatory frameworks
  • Brand voice enforcement
  • Audit trail for every variant

Common uses

  • CRM and lifecycle campaign copy
  • Compliant financial services marketing
  • Refreshing underperforming content
  • Message testing at scale

Works with

  • Salesforce Marketing Cloud
  • Adobe Campaign
  • Braze
  • Adobe Target
  • Optimizely
  • Workfront
  • Jira
  • Asana

9 companies use Persado

Every company below links to the public page that shows it uses Persado. Open a row to see the dated capture.

Customers over time: appears once we have six months of archived captures.

CompanyIndustryProof
Capital OneBanking & Mortgages
TD BankBanking & Mortgages
AllyBanking & Mortgages
LendingClubBanking & Mortgages
Vodafone Italy—
Bank of AmericaBanking & Mortgages
Discover—
M&T Bank—
NatWestBanking & Mortgages
Showing 9 of 9.

By industry

67% of Persado's customers are in Banking & Mortgages.

Banking & Mortgages6
Other3

What customers report

Results as published by Persado and its customers. Each one links to its dated source. We quote, we do not score.

+42%Average lift in conversion rate on CRM campaigns

Vodafone Italy
Vendor case studyCaptured Oct 8, 2026
Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.
Andrea Duilio, Consumer Digital Director, Vodafone Italy, Vodafone Italy. Source, Captured Oct 8, 2026
The biggest drag on marketing performance in banking isn't bad creative — it's the six weeks it takes to get anything to market. Persado compresses that to days, without cutting corners on compliance.
Stephen Mugford, Former EVP, Strategy & Customer Experience, Capital One. Source, Captured Oct 8, 2026

Before you buy Persado

What Persado publishes on the points buyers check first, each with its source and check date.

IntegrationsSalesforce Marketing Cloud, Braze, Adobe Target, Klaviyo, MailChimp, Marketo, Optimizely, Google Analytics 4, Snowflake, Jira, Slack, Microsoft Teamspersado.com, checked Oct 8, 2026

Questions to ask in your demo

  1. Which of your customers look like us, by industry and size?
  2. What does a pilot cost, and what decides the move to a full contract?
  3. Where is our data stored, who can access it, and is it used to train models?
  4. How does Persado work with the tools we already use?

Persado alternatives

Tools compared with Persado most often, with the customers they share.

ToolCustomersShared with PersadoCompare
Jasper45 customers, 0 shared450Persado vs Jasper

Questions about Persado

Who uses Persado?

9 companies use Persado, including Capital One, TD Bank, and Ally.

Which industries use Persado?

The industries with the most Persado customers are Banking & Mortgages (6).

What are the alternatives to Persado?

The tools compared with Persado most often are Jasper (45 customers, 0 shared). See all Persado alternatives.

How does usedby know who uses Persado?

Each company is linked to a public page that names it: Persado's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

What do confirmed, observed and signal mean?

Confirmed (4): a case study, a named quote or a press release. Observed (5): Persado shows the company on its own pages, for example a logo wall. Signal (0): a job post shows the company’s employees use Persado, the weakest proof. Every level counts as a customer, and each line shows its level.

How current is this list?

The most recent check was on October 8, 2026, and 9 of 9 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

Changes and sources

New customers

We have not started tracking changes for this tool yet.

Where this data comes from

Customer page persado.com/resource-library/case-studiesCaptured Oct 8, 2026
3 case studies, quotes and press releasesLatest capture Oct 8, 2026