How Vodafone Italy uses Persado
42%
“+42% average lift in conversion rate on CRM campaigns”
As published on persado.com. Captured by usedby on Oct 8, 2026.
What happened
Vodafone Italy uses Persado to generate alternative versions of its CRM, push, SMS and in-app campaign messages, predict which will beat the control, and test them live with customers. It covers upsell and cross-sell, churn-prevention lock-in, win-back and loyalty campaigns.
Summary written by usedby from the source page, in English. The figures are those of Persado and Vodafone Italy, not ours.
- 60%“+60% average lift in redemption rate on loyalty campaigns”
- 9%“+9% lift in conversion rate on win-back campaigns”
- 11%“+11% total sales driven by Persado across SMS and push”
- 40%“Result: +40% conversion rate lift on the push notification — achieved by replacing urgency with an excitement-led reward framing paired with a safety reassurance on the offer terms.”
Vodafone Italy has partnered with Persado since 2012 — one of the longest-running Motivation AI deployments in telecom. Persado's platform generates alternative versions of each Vodafone campaign, predicts which will outperform the control, and runs live experiments with real customers to validate the prediction.
Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 42%CheckedPrinted word for word on the page, near the name of Vodafone Italy.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Vodafone Italy.
- Vodafone Italy uses PersadoCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.