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6sense vs Apollo: who uses which

Customers, public proof and the companies that use both.

On usedby, 32 companies use 6sense and 71 use Apollo. 1 company uses both, including Snowflake. 6sense leads among the Marketing Tech companies on usedby that use either tool, Apollo among the HR & Recruiting companies.Latest check Oct 8, 2026: 92 of 103 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses 6sense, Apollo, or both

Every company with a public proof for at least one of the two tools.

30

use only 6sense

1

company uses both

69

use only Apollo

30 companies use only 6sense, 69 use only Apollo and 1 uses both, out of the 101 companies on usedby that use at least one of them.

1 more company is listed for both, with a job post on one side: not counted as using both.

32customers
19 confirmed 11 observed 2 signals

Where it lands

Cybersecurity4
Marketing Tech4
Data & Analytics3

Newest customers

We have not started tracking changes for 6sense yet.

71customers
63 confirmed 8 observed

Where it lands

HR & Recruiting6
Data & Analytics3
DevTools & Infrastructure3

Newest customers

No new customer since tracking started on October 4, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both 6sense and Apollo
CompanyFirst public proof, Apollo
SnowflakeOn or before Aug 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use 6sense, Apollo or both: a share of the companies on usedby, not of the market.

Industry6sense onlyBothApollo only
Marketing Tech7 companies on usedby
57%0%43%
HR & Recruiting6 companies on usedby
0%0%100%
Data & Analytics5 companies on usedby
40%20%40%

6sense onlyBothApollo only

More common with 6sense

  • Marketing Tech4 of the 7 Marketing Tech companies on usedby that use either tool use 6sense.

More common with Apollo

  • HR & Recruiting6 of the 6 HR & Recruiting companies on usedby that use either tool use Apollo.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

6senseApollo
Customersusedby, latest check Oct 8, 20266sense: 32 (19 confirmed, 11 observed, 2 job-post signals)Apollo: 71 (63 confirmed, 8 observed)
Top industryusedby, latest check Oct 8, 20266sense: No clear leadApollo: HR & Recruiting (6)
PricingNot checked yetApollo: Free: $0; Basic: $49 Per seat per month, billed annually; Professional: $79 Per seat per month, billed annually; Organization: $119 Per seat per month, (min 3 seats) billed annuallyapollo.io, checked Oct 4, 2026
Free trialNot checked yetApollo: Free trial or free plan available.apollo.io, checked Oct 4, 2026
Security6sense: SOC 2 (type not stated), ISO 27001, ISO 42001trust.6sense.com, checked Oct 4, 2026Not checked yet
IntegrationsNot checked yetApollo: HubSpot, Salesforce, Slack, Adobe Marketo, Airtable, Albato, Amplitude, Asana, Clay, ClickUp, Coda, Chili Piperapollo.io, checked Oct 4, 2026
Website6sense: 6sense.comApollo: apollo.io

What customers report

Results as the vendor or the customer published them, with the source and the date.

No reviewed story yetusedby shows a story of 6sense or Apollo here once its figures are checked against the captured page.

Questions about 6sense and Apollo

Which is used more, 6sense or Apollo?

Apollo has more customers on usedby: 71 against 32 for 6sense. 6sense leads among the Marketing Tech companies on usedby that use either tool, Apollo among the HR & Recruiting companies.

Do companies use both 6sense and Apollo?

Yes. 1 company uses both on usedby, including Snowflake.

Who uses 6sense?

32 companies on usedby, each with the public page that shows it. See who uses 6sense.

Who uses Apollo?

71 companies on usedby, each with the public page that shows it. See who uses Apollo.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.