Attention vs Gong: who uses which
Customers, public proof and the companies that use both.
On usedby, 24 companies use Attention and 40 use Gong. No company is listed with both yet. Attention leads among the Artificial Intelligence companies on usedby that use either tool, Gong among the Marketing Tech companies.Latest check Oct 3, 2026: 48 of 64 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Attention, Gong, or both
Every company with a public proof for at least one of the two tools.
24
use only Attention
0
companies use both
40
use only Gong
24 companies use only Attention, 40 use only Gong and 0 use both, out of the 64 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Attention yet.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Attention, Gong or both: a share of the companies on usedby, not of the market.
Attention onlyBothGong only
More common with Attention
- Artificial Intelligence5 of the 7 Artificial Intelligence companies on usedby that use either tool use Attention.
More common with Gong
- Marketing Tech9 of the 10 Marketing Tech companies on usedby that use either tool use Gong.
- HR & Recruiting8 of the 9 HR & Recruiting companies on usedby that use either tool use Gong.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
AttentionGongWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Attention
each salesperson now saves between 3-4 hours per week on follow-up emails alone
Metaplane
Vendor case study, attention.com, captured Oct 3, 2026
we've seen a 40% improvement in our win rate
Unify
Vendor case study, attention.com, captured Oct 3, 2026
Gong
No reviewed story for Gong yet.
Questions about Attention and Gong
Which is used more, Attention or Gong?
Gong has more customers on usedby: 40 against 24 for Attention. Attention leads among the Artificial Intelligence companies on usedby that use either tool, Gong among the Marketing Tech companies.
Do companies use both Attention and Gong?
usedby has not found a company with a confirmed or observed line on both Attention and Gong yet.
Who uses Attention?
24 companies on usedby, each with the public page that shows it. See who uses Attention.
Who uses Gong?
40 companies on usedby, each with the public page that shows it. See who uses Gong.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.