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Fullstory vs Rill: who uses which

Customers, public proof and the companies that use both.

On usedby, 38 companies use Fullstory and 28 use Rill. 1 company uses both, including Deepgram. Fullstory leads among the Fintech & Payments companies on usedby that use either tool, Rill among the Advertising & AdTech companies.Latest check Nov 15, 2026: 66 of 66 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Fullstory, Rill, or both

Every company with a public proof for at least one of the two tools.

37

listed for Fullstory only

1

company uses both

27

listed for Rill only

On usedby, 37 companies are listed for Fullstory only, 27 are listed for Rill only and 1 uses both, out of the 65 companies listed for at least one. An absent listing does not prove non-use.

38customers
0 confirmed 5 declared 33 observed

Where it lands

Fintech & Payments6
Marketing Tech5
Restaurants & Food Services4
28customers
3 confirmed 1 declared 24 observed

Where it lands

Advertising & AdTech10
Telecommunications2
Artificial Intelligence1

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Fullstory and Rill
CompanyFirst public proof, FullstoryFirst public proof, Rill
DeepgramOn or before Nov 2026On or before Nov 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Fullstory, Rill or both: a share of the companies on usedby, not of the market.

IndustryListed for Fullstory onlyBothListed for Rill only
Advertising & AdTech10 companies on usedby
0%0%100%
Fintech & Payments6 companies on usedby
100%0%0%
Marketing Tech6 companies on usedby
83%0%17%

Listed for Fullstory onlyBothListed for Rill only

More common with Fullstory

  • Fintech & Payments6 of the 6 Fintech & Payments companies on usedby that use either tool use Fullstory.
  • Marketing Tech5 of the 6 Marketing Tech companies on usedby that use either tool use Fullstory.

More common with Rill

  • Advertising & AdTech10 of the 10 Advertising & AdTech companies on usedby that use either tool use Rill.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Fullstory, 0 of 4; Rill, 1 of 4. Missing facts remain unverified, not absent features.

FullstoryRill
Customersusedby, latest check Nov 15, 2026Fullstory: 38 (0 confirmed, 5 declared, 33 observed)Rill: 28 (3 confirmed, 1 declared, 24 observed)
Top industryusedby, latest check Nov 15, 2026Fullstory: No clear leadRill: Advertising & AdTech (10)
PricingNo verified public evidenceRill: Starter: $20 / seat / month; Growth: $30 / seat / month; Enterprise: contact salesrilldata.com, checked Nov 15, 2026
SecurityNo verified public evidenceNo verified public evidence
Your dataNo verified public evidenceNo verified public evidence
Data residencyNo verified public evidenceNo verified public evidence
WebsiteFullstory: fullstory.comRill: rilldata.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Fullstory

No reviewed story for Fullstory yet.

Rill

the Rill implementation cost is 26% less than initially scoped

Emodo

Vendor case study, rilldata.com, captured Nov 13, 2026

Read the story

Sales people are onboarded with less than 15 minutes of training

Liftoff

Vendor case study, rilldata.com, captured Nov 13, 2026

Read the story

Questions about Fullstory and Rill

Which is used more, Fullstory or Rill?

Fullstory has more customers on usedby: 38 against 28 for Rill. Fullstory leads among the Fintech & Payments companies on usedby that use either tool, Rill among the Advertising & AdTech companies.

Do companies use both Fullstory and Rill?

Yes. 1 company uses both on usedby, including Deepgram.

Who uses Fullstory?

38 companies on usedby, each with the public page that shows it. See who uses Fullstory.

Who uses Rill?

28 companies on usedby, each with the public page that shows it. See who uses Rill.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.