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Google Analytics vs PostHog: who uses which

Customers, public proof and the companies that use both.

On usedby, 4 companies use Google Analytics and 35 use PostHog. 1 company uses both, including Rime. PostHog leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Nov 12, 2026: 39 of 39 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Google Analytics, PostHog, or both

Every company with a public proof for at least one of the two tools.

3

listed for Google Analytics only

1

company uses both

34

listed for PostHog only

On usedby, 3 companies are listed for Google Analytics only, 34 are listed for PostHog only and 1 uses both, out of the 38 companies listed for at least one. An absent listing does not prove non-use.

Google Analytics

Open Google Analytics
4customers
0 confirmed 2 declared 2 observed

Where it lands

Artificial Intelligence2
Non-profit & NGO1
Restaurants & Food Services1
35customers
17 confirmed 5 declared 13 observed

Where it lands

Artificial Intelligence11
DevTools & Infrastructure8
Investment & VC2

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Google Analytics and PostHog
CompanyFirst public proof, Google AnalyticsFirst public proof, PostHog
RimeOn or before Nov 2026On or before Nov 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Google Analytics, PostHog or both: a share of the companies on usedby, not of the market.

IndustryListed for Google Analytics onlyBothListed for PostHog only
Artificial Intelligence12 companies on usedby
8%8%84%
DevTools & Infrastructure8 companies on usedby
0%0%100%

Listed for Google Analytics onlyBothListed for PostHog only

More common with PostHog

  • Artificial Intelligence11 of the 12 Artificial Intelligence companies on usedby that use either tool use PostHog, 1 of them alongside Google Analytics.
  • DevTools & Infrastructure8 of the 8 DevTools & Infrastructure companies on usedby that use either tool use PostHog.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Google Analytics, 0 of 6; PostHog, 5 of 6. Missing facts remain unverified, not absent features.

Google AnalyticsPostHog
Customersusedby, latest check Nov 12, 2026Google Analytics: 4 (0 confirmed, 2 declared, 2 observed)PostHog: 35 (17 confirmed, 5 declared, 13 observed)
Top industryusedby, latest check Nov 12, 2026Google Analytics: No clear leadPostHog: Artificial Intelligence (11)
CategoryusedbyGoogle Analytics: Data platforms & analyticsPostHog: Data platforms & analytics
PricingNo verified public evidencePostHog: Monthly free allowance · 1M analytics events, 5K session recordings, 1M feature flag requestsposthog.com, checked Nov 13, 2026
SecurityNo verified public evidencePostHog: SOC 2 Type IItrust.posthog.com, checked Nov 13, 2026
Your dataNo verified public evidenceNo verified public evidence
Data residencyNo verified public evidencePostHog: EU, USposthog.com, checked Nov 13, 2026
Free trialNo verified public evidencePostHog: Free trial or free plan available.posthog.com, checked Nov 13, 2026
IntegrationsNo verified public evidencePostHog: Stripe, HubSpot, Slackposthog.com, checked Nov 13, 2026
WebsiteGoogle Analytics: marketingplatform.google.comPostHog: posthog.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Google Analytics

No reviewed story for Google Analytics yet.

PostHog

it took Evan only 10 minutes to set it up

Grantable

Vendor case study, posthog.com, captured Nov 12, 2026

Read the story

Over the past six months alone, event volume increased 19×.

Arena (LMArena)

Vendor case study, posthog.com, captured Nov 12, 2026

Read the story

Questions about Google Analytics and PostHog

Which is used more, Google Analytics or PostHog?

PostHog has more customers on usedby: 35 against 4 for Google Analytics.

Do companies use both Google Analytics and PostHog?

Yes. 1 company uses both on usedby, including Rime.

Who uses Google Analytics?

4 companies on usedby, each with the public page that shows it. See who uses Google Analytics.

Who uses PostHog?

35 companies on usedby, each with the public page that shows it. See who uses PostHog.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.