Google Analytics vs Mixpanel: who uses which
Customers, public proof and the companies that use both.
On usedby, 4 companies use Google Analytics and 45 use Mixpanel. 1 company uses both, including Read AI. Mixpanel leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Nov 12, 2026: 49 of 49 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Google Analytics, Mixpanel, or both
Every company with a public proof for at least one of the two tools.
3
listed for Google Analytics only
1
company uses both
44
listed for Mixpanel only
On usedby, 3 companies are listed for Google Analytics only, 44 are listed for Mixpanel only and 1 uses both, out of the 48 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
No new public customer listing since tracking started on October 6, 2026.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Google Analytics | First public proof, Mixpanel |
|---|---|---|
 Read AI | On or before Nov 2026 | On or before Nov 2026 |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Google Analytics, 0 of 7; Mixpanel, 5 of 7. Missing facts remain unverified, not absent features.
Google Analytics
MixpanelWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Google Analytics
No reviewed story for Google Analytics yet.
Mixpanel
Increased conversion by 7.8% through A/B experimentation results
Olo
Vendor case study, mixpanel.com, captured Oct 16, 2026
DocuSign increased free account creation by 15%.
Docusign
Vendor case study, mixpanel.com, captured Oct 16, 2026
Questions about Google Analytics and Mixpanel
Which is used more, Google Analytics or Mixpanel?
Mixpanel has more customers on usedby: 45 against 4 for Google Analytics.
Do companies use both Google Analytics and Mixpanel?
Yes. 1 company uses both on usedby, including Read AI.
Who uses Google Analytics?
4 companies on usedby, each with the public page that shows it. See who uses Google Analytics.
Who uses Mixpanel?
45 companies on usedby, each with the public page that shows it. See who uses Mixpanel.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.