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HeyGen vs Wistia: who uses which

Customers, public proof and the companies that use both.

On usedby, 55 companies use HeyGen and 16 use Wistia. 1 company uses both, including Shopify. HeyGen leads among the Agency & Studio companies on usedby that use either tool, Wistia among the Sales Tech & CRM companies.Latest check Nov 13, 2026: 55 of 71 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses HeyGen, Wistia, or both

Every company with a public proof for at least one of the two tools.

54

listed for HeyGen only

1

company uses both

15

listed for Wistia only

On usedby, 54 companies are listed for HeyGen only, 15 are listed for Wistia only and 1 uses both, out of the 70 companies listed for at least one. An absent listing does not prove non-use.

55customers
16 confirmed 2 declared 37 observed

Where it lands

Banking & Mortgages6
Agency & Studio5
DevTools & Infrastructure3

Recently publicly listed customers

16customers
0 confirmed 1 declared 15 observed

Where it lands

Marketing Tech3
Sales Tech & CRM3
Artificial Intelligence2

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both HeyGen and Wistia
CompanyFirst public proof, HeyGen
ShopifyOn or before Feb 2025

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use HeyGen, Wistia or both: a share of the companies on usedby, not of the market.

IndustryListed for HeyGen onlyBothListed for Wistia only
Agency & Studio6 companies on usedby
83%0%17%
Banking & Mortgages6 companies on usedby
100%0%0%
Sales Tech & CRM5 companies on usedby
40%0%60%

Listed for HeyGen onlyBothListed for Wistia only

More common with HeyGen

  • Agency & Studio5 of the 6 Agency & Studio companies on usedby that use either tool use HeyGen.
  • Banking & Mortgages6 of the 6 Banking & Mortgages companies on usedby that use either tool use HeyGen.

More common with Wistia

  • Sales Tech & CRM3 of the 5 Sales Tech & CRM companies on usedby that use either tool use Wistia.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: HeyGen, 6 of 6; Wistia, 0 of 6. Missing facts remain unverified, not absent features.

HeyGenWistia
Customersusedby, latest check Nov 13, 2026HeyGen: 55 (16 confirmed, 2 declared, 37 observed)Wistia: 16 (0 confirmed, 1 declared, 15 observed)
PricingHeyGen: Free: $0 /mo; Creator: $29 / mo; Pro: $49 / moheygen.com, checked Nov 13, 2026No verified public evidence
SecurityHeyGen: SOC 2 Type IIheygen.com, checked Nov 13, 2026No verified public evidence
Your dataHeyGen: Enterprise · Customer data is excluded from training by default.Non-Enterprise · Customers can request an opt-out at any time.heygen.com, checked Nov 13, 2026No verified public evidence
Data residencyHeyGen: United Statesheygen.com, checked Nov 13, 2026No verified public evidence
Free trialHeyGen: Free trial or free plan available.heygen.com, checked Nov 13, 2026No verified public evidence
IntegrationsHeyGen: Adobe Express, Canva, HubSpot, Zapier, Make, n8n, Slack, Salesforce, Notion, Vimeo, Zoom, Asanaheygen.com, checked Nov 13, 2026No verified public evidence
WebsiteHeyGen: heygen.comWistia: wistia.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

HeyGen

60–70% of client videos are powered by HeyGen

Nick Krem

Vendor case study, heygen.com, captured Nov 5, 2026

Read the story

Creating videos from start to finish is 5x faster than it was before HeyGen.

I Love Happy Cats

Vendor case study, heygen.com, captured Nov 5, 2026

Read the story

Wistia

No reviewed story for Wistia yet.

Questions about HeyGen and Wistia

Which is used more, HeyGen or Wistia?

HeyGen has more customers on usedby: 55 against 16 for Wistia. HeyGen leads among the Agency & Studio companies on usedby that use either tool, Wistia among the Sales Tech & CRM companies.

Do companies use both HeyGen and Wistia?

Yes. 1 company uses both on usedby, including Shopify.

Who uses HeyGen?

55 companies on usedby, each with the public page that shows it. See who uses HeyGen.

Who uses Wistia?

16 companies on usedby, each with the public page that shows it. See who uses Wistia.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.