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Profound vs Surfer: who uses which

Customers, public proof and the companies that use both.

On usedby, 39 companies use Profound and 53 use Surfer. 1 company uses both, including Intuit. Surfer leads among the DevTools & Infrastructure companies on usedby that use either tool.Latest check Oct 8, 2026: 89 of 92 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Profound, Surfer, or both

Every company with a public proof for at least one of the two tools.

38

use only Profound

1

company uses both

52

use only Surfer

38 companies use only Profound, 52 use only Surfer and 1 uses both, out of the 91 companies on usedby that use at least one of them.

39customers
21 confirmed 18 observed

Where it lands

Fintech & Payments4
DevTools & Infrastructure3
Data & Analytics2

Newest customers

No new customer since tracking started on October 8, 2026.

53customers
19 confirmed 34 observed

Where it lands

Marketing Tech6
DevTools & Infrastructure4
Fintech & Payments4

Newest customers

No new customer since tracking started on October 2, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Profound and Surfer
Company
Intuit

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Profound, Surfer or both: a share of the companies on usedby, not of the market.

IndustryProfound onlyBothSurfer only
DevTools & Infrastructure7 companies on usedby
43%0%57%
Fintech & Payments7 companies on usedby
43%14%43%
Marketing Tech6 companies on usedby
0%0%100%

Profound onlyBothSurfer only

More common with Surfer

  • DevTools & Infrastructure4 of the 7 DevTools & Infrastructure companies on usedby that use either tool use Surfer.
  • Marketing Tech6 of the 6 Marketing Tech companies on usedby that use either tool use Surfer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ProfoundSurfer
Customersusedby, latest check Oct 8, 2026Profound: 39 (21 confirmed, 18 observed)Surfer: 53 (19 confirmed, 34 observed)
Top industryusedby, latest check Oct 8, 2026Profound: Fintech & Payments (4)Surfer: Marketing Tech (6)
CategoryusedbyProfound: SEO & Content StrategySurfer: SEO & Content Strategy
PricingProfound: Trial: Free; Enterprise: contact salestryprofound.com, checked Oct 8, 2026Not checked yet
Free trialProfound: Free trial or free plan available.tryprofound.com, checked Oct 8, 2026Not checked yet
SecurityProfound: SOC 2 Type IItryprofound.com, checked Oct 8, 2026Not checked yet
IntegrationsProfound: Google Analytics, Vercel, Akamai, Cloudflare, Fastly, Netlify, Wordpress, Slack, Notion, Google Search Console, Adobe Analytics, Webflowtryprofound.com, checked Oct 8, 2026Surfer: Keyword Surfer, Contentful, ChatGPT, Jasper, Zapier, Google Docs, WordPresssurferseo.com, checked Oct 4, 2026
WebsiteProfound: tryprofound.comSurfer: surferseo.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Profound

Airbyte closed a $100,000 deal from ChatGPT in July 2025

Airbyte

Vendor case study, tryprofound.com, captured Oct 8, 2026

Read the story

set up full visibility across all the core prompts we cared about in less than 2 hours

Statsig

Vendor case study, tryprofound.com, captured Oct 8, 2026

Read the story

Surfer

No reviewed story for Surfer yet.

Questions about Profound and Surfer

Which is used more, Profound or Surfer?

Surfer has more customers on usedby: 53 against 39 for Profound.

Do companies use both Profound and Surfer?

Yes. 1 company uses both on usedby, including Intuit.

Who uses Profound?

39 companies on usedby, each with the public page that shows it. See who uses Profound.

Who uses Surfer?

53 companies on usedby, each with the public page that shows it. See who uses Surfer.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.