Rill vs ThoughtSpot: who uses which
Customers, public proof and the companies that use both.
On usedby, 27 companies use Rill and 63 use ThoughtSpot. 1 company uses both, including Comcast. Rill leads among the Advertising & AdTech companies on usedby that use either tool, ThoughtSpot among the Fintech & Payments companies.Latest check Nov 13, 2026: 89 of 90 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Rill, ThoughtSpot, or both
Every company with a public proof for at least one of the two tools.
26
listed for Rill only
1
company uses both
62
listed for ThoughtSpot only
On usedby, 26 companies are listed for Rill only, 62 are listed for ThoughtSpot only and 1 uses both, out of the 89 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, ThoughtSpot |
|---|---|
 Comcast | On or before Dec 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Rill, ThoughtSpot or both: a share of the companies on usedby, not of the market.
Listed for Rill onlyBothListed for ThoughtSpot only
More common with Rill
- Advertising & AdTech9 of the 9 Advertising & AdTech companies on usedby that use either tool use Rill.
More common with ThoughtSpot
- Fintech & Payments5 of the 5 Fintech & Payments companies on usedby that use either tool use ThoughtSpot.
- HealthTech & Digital Health4 of the 5 HealthTech & Digital Health companies on usedby that use either tool use ThoughtSpot.
- Marketing Tech4 of the 5 Marketing Tech companies on usedby that use either tool use ThoughtSpot.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Rill, 0 of 6; ThoughtSpot, 4 of 6. Missing facts remain unverified, not absent features.
RillThoughtSpotWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Rill
the Rill implementation cost is 26% less than initially scoped
Emodo
Vendor case study, rilldata.com, captured Nov 13, 2026
Sales people are onboarded with less than 15 minutes of training
Liftoff
Vendor case study, rilldata.com, captured Nov 13, 2026
ThoughtSpot
99% improvement - data Insights and further deep dives that took a month now accessible within 30 minutes
Frontify
Vendor case study, thoughtspot.com, captured Nov 11, 2026
50% reduction in paid search spend improved the banks revenue margin by roughly 30%
Austin Capital Bank
Vendor case study, thoughtspot.com, captured Nov 11, 2026
Questions about Rill and ThoughtSpot
Which is used more, Rill or ThoughtSpot?
ThoughtSpot has more customers on usedby: 63 against 27 for Rill. Rill leads among the Advertising & AdTech companies on usedby that use either tool, ThoughtSpot among the Fintech & Payments companies.
Do companies use both Rill and ThoughtSpot?
Yes. 1 company uses both on usedby, including Comcast.
Who uses Rill?
27 companies on usedby, each with the public page that shows it. See who uses Rill.
Who uses ThoughtSpot?
63 companies on usedby, each with the public page that shows it. See who uses ThoughtSpot.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.