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Herramientas, empresas

Cómo usa Reserva Gupshup

7X

“Overall, the retailer saw 7X ROI through online sales as a result of targeted WhatsApp marketing.”

Tal como se publicó en gupshup.ai, julio de 2024. Capturado por usedby el 8 oct 2026.

Qué pasó

Reserva, a Brazilian fashion retailer, uses Gupshup Conversation Cloud to run targeted WhatsApp marketing campaigns, including abandoned cart nudges triggered from its Vtex e-store. It also uses the platform for Click-to-WhatsApp ads, order update messages, and a generative AI virtual sales assistant.

Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Gupshup y de Reserva, no nuestras.

  • 46X“With these timely and relevant nudges for abandoned cart events, Reserva has seen up to 46X ROI.”
  • 95%“The brand uses WhatsApp for 95% of its online order-related messages.”
  • 40%“These campaigns see an average CTR of 40% – a massive jump from the 2.2% and 10% CTR from email and SMS respectively.”
  • 60%“WhatsApp campaigns also enjoy an open rate of 60%, compared to only 33% for email campaigns, a lift of 81%.”

Overall, the retailer saw 7X ROI through online sales as a result of targeted WhatsApp marketing. Gupshup has also equipped over 1/4th of Reserva’s in-store staff to directly send cohort-based marketing messages to customers on WhatsApp.

De la página. gupshup.ai, capturada el 8 oct 2026

Investing in conversational marketing that gives us incremental revenues was one of our best decisions. With Gupshup Conversation Cloud, we're up and running quickly and with the help of the amazing customer success team, we've seen 7X ROI via online sales attributed to targeted WhatsApp marketing.

Vanessa Velloso, CRM, Reserva. Fuente, capturada el 8 oct 2026

Lo que dice la historia, y lo que verificamos

Comparamos la historia con su página en línea el 8 oct 2026.

  • La cifra: 7XVerificadoImpresa palabra por palabra en la página, cerca del nombre de Reserva.
  • El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Reserva.
  • La fecha de publicaciónVerificadoLeída en los metadatos de la propia página, nunca adivinada.
  • Reserva usa GupshupVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 8 oct 2026.
  • El resultado en síNo verificadoLo citamos; no lo medimos.

Misma empresa, misma herramienta o mismo sector.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre usa Gupshup. Otro cliente de Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea usa Gupshup. Otro cliente de Gupshup3.78%“3.78% reduction in support costs”Dot & Key usa Gupshup. Otro cliente de Gupshup