Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 27 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
Clay by Industry
Clay is popular in Marketing Tech with 25% adoption
Marketing Tech25%
Cybersecurity19%
DevTools & Infrastructure13%
Artificial Intelligence13%
Sales Tech & CRM6%
Apollo by Industry
Sales Tech & CRM18%
Crypto & Web39%
Fintech & Payments9%
HR & Recruiting9%
DevTools & Infrastructure9%
2 Companies Use Both
These enterprises have integrated both tools into their stack
Clay vs Apollo: Your Questions Answered
Clay has higher enterprise adoption with 16 companies using it, compared to 11 for Apollo. This suggests stronger market validation for Clay.
Yes, 2 companies in our database use both Clay and Apollo in their tech stack. This includes Intercom, Webflow. Using both tools together is a validated enterprise strategy.
Clay is particularly strong in Marketing Tech (25% of adopters), while Apollo dominates in Sales Tech & CRM (18%). Choose based on your industry's prevailing stack.
For startups, consider: Clay offers freemium pricing, while Apollo uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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