Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 44 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Ada if...
- You're in Fintech & Payments (21% of users are)
- You want the most validated option (29+ enterprises)
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Kustomer by Industry
Kustomer is the go-to choice for E-commerce & D2C (60% of adopters)
E-commerce & D2C60%
Fashion & Apparel20%
Retail7%
Travel & Hospitality7%
Mobility & Ride-hailing7%

Ada by Industry
Fintech & Payments21%
Marketing Tech10%
HR & Recruiting10%
E-commerce & D2C10%
Airlines & Aviation Services7%
Kustomer vs Ada: Your Questions Answered
Ada leads in enterprise adoption with 29 companies, versus 15 for Kustomer. This indicates broader market acceptance for Ada.
While our data doesn't show companies currently using both tools together, they serve similar purposes and could potentially complement each other.
Kustomer is particularly strong in E-commerce & D2C (60% of adopters), while Ada dominates in Fintech & Payments (21%). Choose based on your industry's prevailing stack.
For startups, consider: Kustomer offers freemium pricing, while Ada uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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