Ada vs Forethought: who uses which
Customers, public proof and the companies that use both.
On usedby, 35 companies use Ada and 23 use Forethought. No company is listed with both yet. Ada leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 5, 2026: 50 of 58 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Ada, Forethought, or both
Every company with a public proof for at least one of the two tools.
35
use only Ada
0
companies use both
23
use only Forethought
35 companies use only Ada, 23 use only Forethought and 0 use both, out of the 58 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Ada yet.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Ada, Forethought or both: a share of the companies on usedby, not of the market.
Ada onlyBothForethought only
More common with Ada
- Fintech & Payments6 of the 8 Fintech & Payments companies on usedby that use either tool use Ada.
- Marketing Tech3 of the 5 Marketing Tech companies on usedby that use either tool use Ada.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Ada
ForethoughtWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Ada
By 2026, that number had climbed to 77%
Dott
Vendor case study, ada.cx, published May 21, 2026
Melodie is involved in about 85% of Deezer's support contacts
Deezer
Vendor case study, ada.cx, published Aug 17, 2026
Forethought
77% reduction in time to first response
Lime
Vendor case study, forethought.ai, captured Oct 5, 2026
436 agent hours saved
iFIT Health & Fitness Inc.
Vendor case study, forethought.ai, captured Oct 5, 2026
Questions about Ada and Forethought
Which is used more, Ada or Forethought?
Ada has more customers on usedby: 35 against 23 for Forethought.
Do companies use both Ada and Forethought?
usedby has not found a company with a confirmed or observed line on both Ada and Forethought yet.
Who uses Ada?
35 companies on usedby, each with the public page that shows it. See who uses Ada.
Who uses Forethought?
23 companies on usedby, each with the public page that shows it. See who uses Forethought.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.