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Ada vs Intercom: who uses which

Customers, public proof and the companies that use both.

On usedby, 35 companies use Ada and 114 use Intercom. 2 companies use both, including monday.com and Neo Financial. Ada leads among the Fintech & Payments companies on usedby that use either tool, Intercom among the Artificial Intelligence companies.Latest check Oct 8, 2026: 141 of 149 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Ada, Intercom, or both

Every company with a public proof for at least one of the two tools.

33

use only Ada

2

companies use both

112

use only Intercom

33 companies use only Ada, 112 use only Intercom and 2 use both, out of the 147 companies on usedby that use at least one of them.

35customers
27 confirmed 8 observed

Where it lands

Fintech & Payments6
E-commerce & D2C3
HR & Recruiting3

Newest customers

We have not started tracking changes for Ada yet.

114customers
79 confirmed 33 observed 2 signals

Where it lands

Artificial Intelligence5
Sales Tech & CRM5
Data & Analytics3

Newest customers

Hatz AIOct 1 – 5
TeachableSep 2 – Oct 1
DebbieJul 25 – Sep 2
HomeworksJul 25 – Sep 2

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Ada and Intercom
CompanyFirst public proof, Intercom
monday.comOn or before Nov 2024
Neo FinancialOn or before Sep 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Ada, Intercom or both: a share of the companies on usedby, not of the market.

IndustryAda onlyBothIntercom only
Fintech & Payments8 companies on usedby
63%12%25%
Artificial Intelligence5 companies on usedby
0%0%100%
E-commerce & D2C5 companies on usedby
60%0%40%
Sales Tech & CRM5 companies on usedby
20%0%80%

Ada onlyBothIntercom only

More common with Ada

  • Fintech & Payments6 of the 8 Fintech & Payments companies on usedby that use either tool use Ada, 1 of them alongside Intercom.
  • E-commerce & D2C3 of the 5 E-commerce & D2C companies on usedby that use either tool use Ada.

More common with Intercom

  • Artificial Intelligence5 of the 5 Artificial Intelligence companies on usedby that use either tool use Intercom.
  • Sales Tech & CRM4 of the 5 Sales Tech & CRM companies on usedby that use either tool use Intercom.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AdaIntercom
Customersusedby, latest check Oct 8, 2026Ada: 35 (27 confirmed, 8 observed)Intercom: 114 (79 confirmed, 33 observed, 2 job-post signals)
Free trialNot checked yetIntercom: Free trial or free plan available.intercom.com, checked Oct 6, 2026
SecurityNot checked yetIntercom: SOC 2 Type II, HIPAA, ISO 27001, ISO 27018, ISO 27701, ISO 42001intercom.com, checked Oct 6, 2026
Data residencyNot checked yetIntercom: US, EU, AUintercom.com, checked Oct 6, 2026
IntegrationsNot checked yetIntercom: Salesforce, HubSpot, Jira, Linear, Asana, Shopify, Stripeintercom.com, checked Oct 6, 2026
WebsiteAda: ada.cxIntercom: intercom.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Ada

By 2026, that number had climbed to 77%

Dott

Vendor case study, ada.cx, published May 21, 2026

Read the story

Melodie is involved in about 85% of Deezer's support contacts

Deezer

Vendor case study, ada.cx, published Aug 17, 2026

Read the story

Intercom

streamline the customer experience across our 20 brands

Miss Group

Vendor case study, intercom.com, captured Oct 8, 2026

Read the story

reduced their cost per support interaction by 80% – from $51 to $10 – in just two years

AgriWebb

Vendor case study, intercom.com, captured Oct 8, 2026

Read the story

Questions about Ada and Intercom

Which is used more, Ada or Intercom?

Intercom has more customers on usedby: 114 against 35 for Ada. Ada leads among the Fintech & Payments companies on usedby that use either tool, Intercom among the Artificial Intelligence companies.

Do companies use both Ada and Intercom?

Yes. 2 companies use both on usedby, including monday.com and Neo Financial.

Who uses Ada?

35 companies on usedby, each with the public page that shows it. See who uses Ada.

Who uses Intercom?

114 companies on usedby, each with the public page that shows it. See who uses Intercom.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.