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Ada vs Cognigy: who uses which

Customers, public proof and the companies that use both.

On usedby, 35 companies use Ada and 58 use Cognigy. 1 company uses both, including Sky. Ada leads among the Fintech & Payments companies on usedby that use either tool, Cognigy among the Airlines & Aviation Services companies.Latest check Oct 8, 2026: 82 of 93 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Ada, Cognigy, or both

Every company with a public proof for at least one of the two tools.

34

use only Ada

1

company uses both

57

use only Cognigy

34 companies use only Ada, 57 use only Cognigy and 1 uses both, out of the 92 companies on usedby that use at least one of them.

35customers
27 confirmed 8 observed

Where it lands

Fintech & Payments6
E-commerce & D2C3
HR & Recruiting3

Newest customers

We have not started tracking changes for Ada yet.

58customers
40 confirmed 18 observed

Where it lands

Telecommunications5
Airlines & Aviation Services4
Automotive Manufacturing4

Newest customers

TripadvisorJul 6 – Aug 20
SixtJul 6 – Aug 20

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Ada and Cognigy
Company
Sky

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Ada, Cognigy or both: a share of the companies on usedby, not of the market.

IndustryAda onlyBothCognigy only
Airlines & Aviation Services6 companies on usedby
33%0%67%
Fintech & Payments6 companies on usedby
100%0%0%
Telecommunications6 companies on usedby
17%0%83%

Ada onlyBothCognigy only

More common with Ada

  • Fintech & Payments6 of the 6 Fintech & Payments companies on usedby that use either tool use Ada.

More common with Cognigy

  • Airlines & Aviation Services4 of the 6 Airlines & Aviation Services companies on usedby that use either tool use Cognigy.
  • Telecommunications5 of the 6 Telecommunications companies on usedby that use either tool use Cognigy.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AdaCognigy
Customersusedby, latest check Oct 8, 2026Ada: 35 (27 confirmed, 8 observed)Cognigy: 58 (40 confirmed, 18 observed)
SecurityNot checked yetCognigy: ISO 27001, ISO 27701, ISO 42001, SOC 2 Type II, TISAX, C5trust.cognigy.com, checked Oct 4, 2026
IntegrationsNot checked yetCognigy: Salesforce, Zendesk, HubSpot, Slack, Twilio, Jira, Microsoft Dynamics, Amazon Connect, Stripe, Freshdesk, Vonagecognigy.com, checked Oct 4, 2026
WebsiteAda: ada.cxCognigy: cognigy.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Ada

By 2026, that number had climbed to 77%

Dott

Vendor case study, ada.cx, published May 21, 2026

Read the story

Melodie is involved in about 85% of Deezer's support contacts

Deezer

Vendor case study, ada.cx, published Aug 17, 2026

Read the story

Cognigy

80% cost reduction from handled queries

Lippert

Vendor case study, cognigy.com, captured Oct 8, 2026

Read the story

30 seconds saved per call

Mister Spex

Vendor case study, cognigy.com, captured Oct 8, 2026

Read the story

Questions about Ada and Cognigy

Which is used more, Ada or Cognigy?

Cognigy has more customers on usedby: 58 against 35 for Ada. Ada leads among the Fintech & Payments companies on usedby that use either tool, Cognigy among the Airlines & Aviation Services companies.

Do companies use both Ada and Cognigy?

Yes. 1 company uses both on usedby, including Sky.

Who uses Ada?

35 companies on usedby, each with the public page that shows it. See who uses Ada.

Who uses Cognigy?

58 companies on usedby, each with the public page that shows it. See who uses Cognigy.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.