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Ada vs Sierra: who uses which

Customers, public proof and the companies that use both.

On usedby, 35 companies use Ada and 50 use Sierra. 1 company uses both, including GoFundMe. Ada leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 7, 2026: 77 of 85 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Ada, Sierra, or both

Every company with a public proof for at least one of the two tools.

34

use only Ada

1

company uses both

49

use only Sierra

34 companies use only Ada, 49 use only Sierra and 1 uses both, out of the 84 companies on usedby that use at least one of them.

35customers
27 confirmed 8 observed

Where it lands

Fintech & Payments6
E-commerce & D2C3
HR & Recruiting3

Newest customers

We have not started tracking changes for Ada yet.

50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Ada and Sierra
CompanyFirst public proof, Sierra
GoFundMeOn or before Apr 2026

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AdaSierra
Customersusedby, latest check Oct 7, 2026Ada: 35 (27 confirmed, 8 observed)Sierra: 50 (37 confirmed, 13 observed)
WebsiteAda: ada.cxSierra: sierra.ai

Pricing, security and data residency are not checked yet. usedby adds them from each vendor's public pages, with the date of the check.

What customers report

Results as the vendor or the customer published them, with the source and the date.

Ada

By 2026, that number had climbed to 77%

Dott

Vendor case study, ada.cx, published May 21, 2026

Read the story

Melodie is involved in about 85% of Deezer's support contacts

Deezer

Vendor case study, ada.cx, published Aug 17, 2026

Read the story

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Questions about Ada and Sierra

Which is used more, Ada or Sierra?

Sierra has more customers on usedby: 50 against 35 for Ada.

Do companies use both Ada and Sierra?

Yes. 1 company uses both on usedby, including GoFundMe.

Who uses Ada?

35 companies on usedby, each with the public page that shows it. See who uses Ada.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.