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Who uses SecondNature?

AI-powered sales & marketing tool secondnature.ai

21

companies use SecondNature

14 confirmed 7 observed

21 companies use SecondNature. 14% are in IT Services & System Integration. Confirmed or observed customers include Oracle, Zoom, and Adobe. 14 of them are confirmed by a published case study, quote or press release.Latest check Oct 3, 2026: 12 of 21 companies checked, from 3 public sources.

Customers by proof
14 confirmed, 7 observed
Top industry
IT Services & System Integration, 14% of customers
Most similar
Hyperbound, no shared customer yet

What SecondNature does

Second Nature is AI role-play sales training software. Reps practice realistic conversations with AI personas, get scored against their company's playbook, and managers track readiness across the team.

Written by usedby from secondnature.ai.

Main features

  • AI role-play personas
  • Custom scenarios
  • Scoring and feedback
  • Certifications
  • Manager analytics
  • Pitch practice

Common uses

  • New rep onboarding
  • Product launch certification
  • Objection handling practice
  • Practice for regulated conversations
  • Ongoing sales coaching
  • Enhance Compliance and Confidence in Regulated Conversations - Pacira BioSciences used Second Nature’s AI role plays to improve compliance and confidence in highly regulated conversations. This approach helped boost accuracy, fluency, and preparedness across their customer-facing teams. (Customer-facing teams)
  • Reduce Sales Training Time and Boost Readiness - Engaged Prospect’s team utilized AI role plays from Second Nature to cut ramp time by approximately 25%, enabling them to onboard new clients within three days and enhance sales readiness. (Sales teams)
  • Increase Sales Closing Rates and Decrease Onboarding Time - SPA World leveraged Second Nature AI Role Plays for ongoing training, resulting in a 25% increase in closing rates for SQLs and a 30%-40% reduction in onboarding time. (Sales teams)

What customers use it for

Teams named on 12 customer lines

Sales12

21 companies use SecondNature

Every company below links to the public page that shows it uses SecondNature. Open a row to see the dated capture.

Customers over time: appears once we have six months of archived captures.

CompanyIndustryProof
OracleIT Services & System Integration
ZoomTelecommunications
AdobeMarketing Tech
SAPIT Services & System Integration
CognizantIT Services & System Integration
GeneraliInsurance & InsurTech
United RentalsConstruction
Pure StorageData & Analytics
TeleperformanceHR & Recruiting
BillGO—
Showing 10 of 21.

By industry

14% of SecondNature's customers are in IT Services & System Integration.

IT Services & System Integration3
Cybersecurity2
Insurance & InsurTech2
Biotech & Pharma1
Construction1
Other12

Is SecondNature right for your company?

See what companies in your industry use, from the companies we track. Pick your industry.

Of the 69 IT Services & System Integration companies on usedby, 3 are listed as SecondNature customers. 2 use only another Sales Training & Coaching tool.

  • SecondNature only, 3%
  • SecondNature and another tool in Sales Training & Coaching, 1%
  • Another tool in Sales Training & Coaching only, 3%
  • No Sales Training & Coaching tool we can see, 93%
Including Oracle, SAP, Cognizant.

These are companies usedby tracks because a public page names them, often SecondNature's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.

What customers report

Results as published by SecondNature and its customers. Each one links to its dated source. We quote, we do not score.

We were able to replicate something and get objective scalable results that we can compare and that was mindblowing,
Pj Singh, Chief Digital Officer, iQor. Source, Captured Oct 3, 2026

Before you buy SecondNature

What SecondNature publishes on the points buyers check first, each with its source and check date.

Not verified yetWe have not yet verified SecondNature's pricing, security or data terms.

Questions to ask in your demo

  1. Which of your customers look like us, by industry and size?
  2. What does a pilot cost, and what decides the move to a full contract?
  3. Where is our data stored, who can access it, and is it used to train models?
  4. How does SecondNature work with the tools we already use?

SecondNature alternatives

Tools compared with SecondNature most often, with the customers they share.

ToolCustomersShared with SecondNatureCompare
Hyperbound44 customers, 0 shared440SecondNature vs Hyperbound
Yoodli31 customers, 1 shared311SecondNature vs Yoodli

Questions about SecondNature

Who uses SecondNature?

21 companies use SecondNature, including Oracle, Zoom, and Adobe.

Which industries use SecondNature?

The industries with the most SecondNature customers are IT Services & System Integration (3), Cybersecurity (2), and Insurance & InsurTech (2).

What are the alternatives to SecondNature?

The tools compared with SecondNature most often are Hyperbound (44 customers, 0 shared) and Yoodli (31 customers, 1 shared). See all SecondNature alternatives.

How does usedby know who uses SecondNature?

Each company is linked to a public page that names it: SecondNature's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

What do confirmed, observed and signal mean?

Confirmed (14): a case study, a named quote or a press release. Observed (7): SecondNature shows the company on its own pages, for example a logo wall. Signal (0): a job post shows the company’s employees use SecondNature, the weakest proof. Every level counts as a customer, and each line shows its level.

How current is this list?

The most recent check was on October 3, 2026, and 12 of 21 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

Changes and sources

New customers

No new customer yet. Tracking of SecondNature started on October 3, 2026. New customers appear after two complete checks of its pages.

Where this data comes from

Customer page secondnature.ai/resources/case-studiesCaptured Oct 3, 2026
2 case studies, quotes and press releasesLatest capture Oct 3, 2026