Best Salesforce CRM alternatives

Customer relationship management platform with AI-assisted sales and service capabilities.

Last updated November 12, 2026

Top Salesforce CRM alternatives on usedby: HubSpot, Lofty, and Attio. Salesforce CRM has 7 public customers on usedby. 6 other tools of the same or a competing category, from other vendors, have public customers.Latest check Nov 13, 2026: 160 of 162 public lines checked. Every public proof counts as a customer, from case studies to job posts. The proof level stays visible: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof).

Ranked by public customers

Tools of the same or a competing category, from another vendor. Open a row for its customers, sources and facts; shared customers never set the order.

1HubSpotCustomer platform with marketing, sales, service and CRM software, plus AI agents77customers
77 customers: 13 confirmed, 34 observed, 15 job-post signals.
Customers include Doordash, Kelly Services, and Casio.
1 company is listed on both HubSpot and Salesforce CRM.
Free trial or free plan available. Source
Source: hubspot.com, latest capture Nov 11, 2026.
Who uses HubSpot Compare Salesforce CRM and HubSpot
2LoftyAI-powered CRM for real estate agents25customers
25 customers: 2 confirmed, 23 observed.
Customers include eXp Realty, 1st Class Realty San Diego, and Keller Williams.
Largest industry on usedby: Real Estate Assets, 10 customers.
No company is listed on both Lofty and Salesforce CRM yet.
Source: lofty.com, latest capture Nov 7, 2026.
Who uses Lofty
My days before Lofty were full of dread and frustration, and trying to fight with a system that fought you right back. Once I moved to Lofty I would say at least 60% of my frustrations went away without having to do anything other than login.
Adam Frank, Epique Agent & Real Estate Coach, Epique Realty. Source
3AttioAI-native CRM for revenue teams to build pipeline, close deals and grow accounts19customers
19 customers: 8 confirmed, 11 observed.
Customers include Union Square Ventures, Passionfroot, and Taskrabbit.
Largest industry on usedby: Artificial Intelligence, 5 customers.
No company is listed on both Attio and Salesforce CRM yet.
Pricing: free plan and paid tiers. Source
Source: attio.com, latest capture Nov 8, 2026.
Who uses Attio
I've never seen people so engaged in a CRM.
Margaret Shen, Head of Business Operations, Modal. Source
4RechatAI CRM and marketing for brokerages16customers
16 customers: 0 confirmed, 16 observed.
Customers include Briggs Freeman Sotheby's International Realty, Carolina One, and Corcoran.
Largest industry on usedby: Real Estate Assets, 13 customers.
No company is listed on both Rechat and Salesforce CRM yet.
Source: rechat.ai, latest capture Nov 9, 2026.
Who uses Rechat
We consider Rechat one of our unique competitive advantages in the industry. Our sales managers use it heavily as part of our recruitment efforts.
Michael Scarafile, President CEO, Carolina One. Source
5Day AIAI-native CRM with a context graph and agent control plane for sales, success and support teams.10customers
10 customers: 0 confirmed, 10 observed.
Customers include Netlify, AdQuick, and Alloy.
Largest industry on usedby: Fintech & Payments, 3 customers.
No company is listed on both Day AI and Salesforce CRM yet.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Source: day.ai, latest capture Oct 29, 2026.
Who uses Day AI
6FunnelRenter CRM with AI leasing for multifamily8customers
8 customers: 4 confirmed, 4 observed.
Customers include BH Management, Camden, and Cortland.
Largest industry on usedby: Real Estate Assets, 3 customers.
No company is listed on both Funnel and Salesforce CRM yet.
Source: funnelleasing.com, latest capture Nov 8, 2026.
Who uses Funnel
It’s stopped the ‘oh, I had a prospect come in,’ or ‘I had an appointment’ because it blocked off their calendar so no one could schedule an appointment.
Heather Justice, Director of Training, LCOR. Source

We’ve built a marketing engine that works for real people,” Danielle says.

Danielle Pakradooni, Vice President, Signature and Brand Marketing, Crunch Fitness. On HubSpot. Source

Salesforce CRM and its top alternatives, side by side

Public customers at every proof level, and what each vendor states on its own pages. “Not checked yet” means usedby has no verified value; the vendor may publish it.

Salesforce CRM and its top alternatives compared
Tool	Customers	Largest industry	Pricing	Free trial	Security
Salesforce CRM	7	Artificial Intelligence	Not checked yet	Not checked yet	Not checked yet
HubSpot	77	No clear lead	Not checked yet	Yes Source	SOC 2 Type II Source
Lofty	25	Real Estate Assets	Not checked yet	Not checked yet	Not checked yet
Attio	19	Artificial Intelligence	free plan and paid tiers Source	Not checked yet	ISO 27001 Source
Rechat	16	Real Estate Assets	Not checked yet	Not checked yet	Not checked yet
Day AI	10	Fintech & Payments	free plan and paid tiers Source	Yes Source	SOC 2 Type II Source

Best Salesforce CRM alternative by industry

In the industries where Salesforce CRM has the most customers, the alternative with the most customers of its own there (at least three).

Artificial IntelligenceHubSpot7 customersSalesforce CRM: 3
Travel & HospitalityHubSpot4 customersSalesforce CRM: 1

Often used with Salesforce CRM

Tools of other categories that Salesforce CRM customers also use. They do another job: they are not alternatives.

ClaudeAI assistants3 shared customers

Questions about Salesforce CRM alternatives

What are the best Salesforce CRM alternatives?

Ranked by their public customers on usedby: HubSpot (77 customers), Lofty (25 customers), and Attio (19 customers). See who uses HubSpot.

Which Salesforce CRM alternatives offer a free trial?

HubSpot and Day AI offer a free trial or a free plan, according to their own pricing pages.

What is the best Salesforce CRM alternative for Artificial Intelligence companies?

HubSpot, with 7 customers in Artificial Intelligence on usedby. Salesforce CRM has 3 there. Artificial Intelligence companies on usedby.

What is the best Salesforce CRM alternative for Travel & Hospitality companies?

HubSpot, with 4 customers in Travel & Hospitality on usedby. Salesforce CRM has 1 there. Travel & Hospitality companies on usedby.

Which tools are used with Salesforce CRM?

Companies that use Salesforce CRM also use Claude (3 shared). These tools do another job: they are not alternatives.

How does usedby rank Salesforce CRM alternatives?

Only tools of the same or a competing category, from another vendor, count. They are ranked by their public customers at every proof level, job posts included; a tie goes to the stronger proofs (more confirmed, then more observed). Each tool shows its mix: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof). Shared customers are shown for information and never set the order. Tools of other categories that the same companies use are listed apart, as tools used with Salesforce CRM. usedby does not publish departures, so no company is shown switching from Salesforce CRM to another tool.