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How AppDirect uses Lovable

$120K+

Software and development costs saved

As published on lovable.dev. Checked by usedby on Oct 10, 2026.

What happened

AppDirect's non-technical teams, led by marketing and product marketing, use Lovable to build websites and internal applications themselves, such as a rebuilt acquisition website, a back office CMS/CRM tool, an interactive incentives page, and an event content management app. Technical teams review and maintain the output.

Summary written by usedby from the source page, in English. The figures are those of Lovable and AppDirect, not ours.

  • 80“On the whole, AppDirect has over 80 applications currently being built on the Lovable platform, spanning every major functional group in the company: Sales, Finance, HR, Operations, Marketing, and Development.”
  • 200K“AppDirect's marketing team's non-technical users have vibe-coded over 200K lines of code this year, building 11 projects with four being live in production to-date.”
  • $80,000““We could have paid an external company $80,000, and it would have taken six months,” says Laura Stevenson, Senior Vice President of Marketing.”

“We could have paid an external company $80,000, and it would have taken six months,” says Laura Stevenson, Senior Vice President of Marketing. “With Lovable, it took less than one month.”

From the page. lovable.dev

The biggest value for us is unlocking the potential of non-technical teams and defraying the cost of engineering.

Jeffrey Leggo, Senior Director of Product Marketing and Digital Strategy, AppDirect. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: $120K+CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of AppDirect.
  • AppDirect uses LovableCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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