The use case: how Asda deploys Movable Ink
Asda uses Movable Ink to build personalized, data-driven email and push notification campaigns for its Asda Rewards loyalty program. These include a year-in-review email, a weekly Milestone Missions email with a progress bar and product recommendations, and rich push notifications about mission status.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
Results: 36% lift in open rate, 43% lift in click-through rate
Results: 18.2% lift in CTR
Movable Ink users in Retail
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Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 36%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Asda.
- Asda uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
By combining various data points from multiple sources, and layering targeting rules to only display the most compelling statistics to each customer, Movable Ink helped Asda craft an individualized story for each customer.