The use case: how At Home deploys Movable Ink
At Home uses Movable Ink with Salesforce to make its emails dynamic at the moment of open. It uses a behavior-based product module, live website content pulled into email, and user-generated social content for reactivation campaigns.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
+6% lift in total clicks from UGC-powered reactivation campaigns
In the customer’s words
Movable Ink gives me the confidence to say "yes" to almost any creative or business challenge brought to me by our channel and design teams.Other AI tools used by At Home
Other public relationships recorded on usedby.
Explore At Home’s AI stack
Movable Ink users in Retail
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 7%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of At Home.
- At Home uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
At Home rethought the role of product recommendations by introducing a dynamic “waterfall” module. This module prioritizes content based on customer behavior. If someone browsed or abandoned a product, that exact item appears.