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How Ballard Designs uses Movable Ink

25x

“25x increase in revenue per send”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Ballard Designs' CRM marketing team uses Movable Ink's Da Vinci to personalize email hero imagery, product grids and layouts based on predicted customer preferences. It also runs continuous automated testing and optimizes for goals like revenue and average order value.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Ballard Designs, not ours.

  • 11x“11x increase in conversions”
  • 2x“2x increase in AOV”

Using Da Vinci, Ballard Designs personalized hero imagery, product grids, and layouts based on predicted preferences—not just recent behaviors. Some customers saw rugs, others lighting, but all were matched to products they were most likely to engage with and purchase.

From the page. movableink.com, captured Oct 8, 2026

When your personalization engine is running like a well-oiled machine, that’s when you have the bandwidth to recognize and activate new opportunities.

Melissa Metcalf, Senior Manager, CRM Marketing, Ballard Designs. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 25xCheckedPrinted word for word on the page, near the name of Ballard Designs.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Ballard Designs.
  • Ballard Designs uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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