The use case: how Bungie deploys Movable Ink
Bungie's marketers use Movable Ink to build personalized, data-driven emails for Destiny 2 players, including event promotions, nostalgia campaigns, year-in-review stats, and in-email polls that collect zero-party preferences.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
The incorporation of polls within the email resulted in a 75% lift in CTR.
Other AI tools used by Bungie
Other public relationships recorded on usedby.
Explore Bungie’s AI stack
Movable Ink users in Gaming & Esports
Companies in the same sector, with public evidence.
Blizzard EntertainmentConfirmed
FOX BetConfirmed
Sky BetConfirmed
William HillConfirmedGo straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 46%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Bungie.
- The numbers in our summaryChecked
Each one is printed on the page.
- Bungie uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
This email proved to be a champion, resulting in an improved churn rate of 46% and a 124% lift in CTR.