The use case: how Carl Zeiss deploys Gupshup
ZEISS uses Gupshup Advertise to run Click to WhatsApp ads on Facebook and Instagram that let prospects start a conversation, learn about offers, get a discount coupon code and find nearby partner stores. The brand also uses persistent WhatsApp threads to re-engage converted and unconverted leads.
More reported results
Figures published in Gupshup’s case study. They are not independently measured by usedby.
With a remarkable 96% retargeting success rate, the initiative ensured precise audience engagement, maximizing the conversion potential and strengthening the brand’s presence among its key demographics.
In the customer’s words
Our industry faces a significant challenge with fragmented consumer preferences and a lack of clarity in their decision-making journey. While we excelled at capturing attention and driving convenience, we needed support in the consideration and conversion phases. Partnering with Gupshup, they provided a tailored conversational solution that delivered impressive results—60% higher CTR, significantly boosting performanceOther AI tools used by Carl Zeiss
Other public relationships recorded on usedby.
Explore Carl Zeiss’s AI stack
Gupshup users in Manufacturing
Companies in the same sector, with public evidence.
See all Gupshup customers
Go straight to the source
Based on Gupshup’s published case study. We check the public evidence; the results are reported by the vendor.
gupshup.ai- Source published
- Aug 28, 2025
- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 60%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Carl Zeiss.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Carl Zeiss uses GupshupChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Partnering with Gupshup, they provided a tailored conversational solution that delivered impressive results—60% higher CTR, significantly boosting performance