The use case: how Caudalie deploys iAdvize
Caudalie uses iAdvize's AI Shopping Assistant on its e-commerce site to advise shoppers on products and beauty routines, with conversation starters on product pages, brand tone of voice, and handover to human beauty advisors when needed. It was rolled out in France and the United States, then in Italy, Spain and Turkey.
More reported results
Figures published in iAdvize’s case study. They are not independently measured by usedby.
9.7% conversion rate
81.8% of conversations handled by AI
In the customer’s words
The feedback is very positive. iAdvize is becoming part of how our visitors browse: they use it every day. And the results are strong. We're convinced of the tool's value.iAdvize users in Beauty & Cosmetics
Companies in the same sector, with public evidence.
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Based on iAdvize’s published case study. We check the public evidence; the results are reported by the vendor.
iadvize.com- Last checked
- Oct 4, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 10xChecked
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- The passage quoted aboveChecked
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- Caudalie uses iAdvizeChecked
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- The result itselfNot checked
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Results after six months (H1 2026 vs H1 2025): 10x ROI on the French market 9.7% conversion rate 81.8% of conversations handled by AI