The use case: how CNN deploys Insider One
CNN used Insider One's built-in A/B/n testing to test its homepage slider. It removed the auto-rotation feature to give visitors more control, aiming to increase click-through rates on that section.
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insiderone.com- Source published
- Feb 1, 2021
- Last checked
- Oct 8, 2026
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Based on the hypothesis that auto-rotating sliders may interrupt the user experience, Insider helped CNN test the effectiveness of its home page slider. The auto-rotation feature was removed from the sliders, giving users more control over their content consumption.