Skip to main content
usedby
Search tools, companies

How Eggo uses Optimove

190,000

“approximately 4,500–5,000 participants generated over 190,000 total game plays”

As published on optimove.com. Checked by usedby on Oct 11, 2026.

What happened

Eggo, an egg producer in Estonia, ran a branded Match 3 mobile-style game with scores and leaderboards, built on Optimove Minigames' drag-and-drop platform, to increase brand awareness and loyalty ahead of Easter. The campaign was created and launched without developers or designers.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Eggo, not ours.

  • 38 minutes“On average, each participant played 38 times, equaling 38 minutes of direct engagement.”
  • 4,900+“The most active player played 4,900+ times”
  • 3,300+“The second most active played 3,300+ times”
  • 2,800+“The third most active played 2,800+ times”

Within just three weeks, approximately 4,500–5,000 participants generated over 190,000 total game plays.

From the page. optimove.com

What the story claims, and what we checked

What we compared with the page.

  • The figure: 190,000CheckedPrinted word for word on the page, near the name of Eggo.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Eggo.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • Eggo uses OptimoveCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

€50,000“reallocated more than €50,000 that would otherwise have gone to outside production”Bonjour uses Runway. Same industry: Fashion & Apparel7.4X“7.4X ROI achieved on Smart Recommender”ECCO uses Insider One. Same industry: Fashion & Apparel27%“a remarkable 27% overall increase in conversion rate compared to the pre-implementation period”Puma uses Insider One. Same industry: Fashion & Apparel