50%
“50% Open Rate on the Billy 2.0 avatar email campaign, which is nearly double Envy's average.”
As published on d-id.com, May 2025. Captured by usedby on Oct 8, 2026.
What happened
Envy, a B2B tech marketing and RevOps agency, created a digital avatar of its Managing Partner to produce personalized videos for event follow-up, newsletter greetings and sales outreach, replacing manual video filming.
Summary written by usedby from the source page, in English. The figures are those of D-ID and Envy, not ours.
- 68%“68% of recipients who opened the email read it in full, with another 30% skimming the content.”
- 15 Direct Responses“15 Direct Responses and 7 Meetings Booked so far, with more responses rolling in.”
- 5.9%“March newsletter avatar edition: Average open rate jumped from 28% to 49% and Click-through rate more than doubled, from 2.6% to 5.9%”
50% Open Rate on the Billy 2.0 avatar email campaign, which is nearly double Envy's average.
We created Billy 2.0 and put her to work as a bit of fun. But when we saw the data on
the open and click-through rates and heard all the lovely feedback, we knew
she would be commissioned more regularly.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 50%CheckedPrinted word for word on the page, near the name of Envy.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Envy.
- The numbers in our summaryCheckedEach one is printed on the page.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Envy uses D-IDCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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