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How Favbet uses Optimove

255%

“255% increase in monthly revenue”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

Favbet's marketing team replaced manual, Excel-based player communications with Optimove's segmentation, predictive analytics and automation. They send personalized, recurring campaigns to granular behavioral player segments.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Favbet, not ours.

  • 200%“200% increase in average average player LTV”
  • 90%“90% increase in number of monthly active players”
  • 140%“140% increase in in total deposit amount”
  • 500“Within two years of deploying Optimove, Favbet’s marketers were communicating via more than 500 behavioral player microsegments!”

Favbet attributes the following year-over-year KPI improvements to the combination of a strong team plus the use of Optimove for managing personalized player communications:

From the page. optimove.com, captured Oct 8, 2026

Optimove addressed all the issues I was looking to solve and offered us so much more,

Nik Rudenko, CMO, Favbet. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 255%CheckedPrinted word for word on the page, near the name of Favbet.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Favbet.
  • Favbet uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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