The use case: how Fossil Group deploys Movable Ink
Fossil Group uses Movable Ink to automate personalized 1:1 email experiences, including abandoned cart and browse banners, countdown timers, category navigation tests, and dynamic product recommendations driven by behavioral data.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
Results: 8.5% lift in click-through rate
In the customer’s words
Our dynamic content email is 100% automated. It's the definition of set it and forget it, but it's personalized and targeted. It's pretty cool. Everything about it, the headline, the images, that's all powered by Movable Ink.Movable Ink users in Fashion & Apparel
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 27%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Fossil Group.
- The numbers in our summaryChecked
Each one is printed on the page.
- Fossil Group uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
This countdown timer drove urgency during specific holiday sales, exponentially increasing click-through rates.