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How Frontier uses Movable Ink

36%

“36% decrease in campaign production time”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Frontier Communications uses Movable Ink alongside Salesforce Marketing Cloud to build reusable dynamic content modules for personalized email campaigns. It also extends personalization to push notifications and in-app messaging, and uses polling to ask customers how they use their internet and retarget them accordingly.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Frontier, not ours.

  • 903%“903% lift in click-to-open rate and conversions”

Frontier kicked things off by creating dynamic content pods for all their products and offers. These modules could be reused across campaigns, whether it was an abandoned cart, a product page follow-up, or an onboarding upsell.

From the page. movableink.com, captured Oct 8, 2026

With Movable Ink as part of our tech stack, we've been able to scale personalization visually and dynamically to unlock storytelling and data-driven campaigns that we’ve been dreaming about.

Waymon Hudson, Director of Customer Communications & Retention, Frontier. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 36%CheckedPrinted word for word on the page, near the name of Frontier.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Frontier.
  • Frontier uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink