Skip to main content
usedby

70,000 employees

“70,000 employees trained”

As published on synthesia.io, August 2026. Captured by usedby on Oct 2, 2026.

What happened

A global manager at Heineken uses Synthesia to produce training videos on continuous improvement basics for employees worldwide. The videos are localized into multiple languages, replacing generic, mostly English PowerPoint decks.

Summary written by usedby from the source page, in English. The figures are those of Synthesia and Heineken, not ours.

  • 170“170 countries reached with localized training”

Today, Frank uses Synthesia to create videos to train Heineken employees worldwide in the basic concepts of continuous improvement.

From the page. synthesia.io, captured Oct 2, 2026

Before we started using Synthesia, we used a lot of PowerPoints, which I didn't like. They were generic, mostly in English, and simply failed at delivering the message to the people.

Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics, Heineken. Source, captured Oct 2, 2026

Before Synthesia, we relied on generic, mostly English PowerPoints that failed to deliver.

Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics, Heineken. Source, captured Oct 5, 2026

People hardly read anymore. Open a smartphone of a young person, and you see Instagram, TikTok, YouTube, etc. The preference for video, both in personal and professional lives, is undeniable.

Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics, Heineken. Source, captured Oct 5, 2026

I’ve never even used a tutorial, because the platform is so easy to use. This actually is the first time in my career that I've been an early adopter of new technology.

Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics, Heineken. Source, captured Oct 5, 2026

If you're considering trying Synthesia, don't get ready, get started.

Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics, Heineken. Source, captured Oct 5, 2026

Avant Synthesia, nous nous reposions sur des présentations PowerPoint génériques, principalement en anglais, qui n'étaient pas très efficaces.

Frank van der Grijspaarde, Responsable TPM monde, service client et logistique, Heineken. Source, captured Oct 5, 2026

Vor Synthesia haben wir uns allgemeine, meist englischsprachige PowerPoint-Präsentationen zurückgegriffen, die jedoch nicht den gewünschten Erfolg brachten.

Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics, Heineken. Source, captured Oct 5, 2026

No necesité siquiera un tutorial, porque la plataforma es muy fácil de usar. Esta es realmente la primera vez en mi carrera que adopto nueva tecnología antes que los demás.

Frank van der Grijspaarde, Gerente Global de TPM, Servicio al Cliente y Logística, Heineken. Source, captured Oct 5, 2026

Nunca precisei nem assistir a nenhum tutorial, porque é muito fácil de usar a plataforma. Na verdade, é a primeira vez na minha carreira que adoto precocemente uma nova tecnologia.

Frank van der Grijspaarde, gerente global de TPM de atendimento ao cliente e logística, Heineken. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: 70,000 employeesCheckedPrinted word for word on the page, near the name of Heineken.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Heineken.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Heineken uses SynthesiaCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

50%“Cycle time for sales contracts in Brazil dropped by roughly 50%”Heineken uses Ironclad. Another tool at Heineken100+employees creating videos across CarlsbergCarlsberg uses Synthesia. Another customer of Synthesia47 countries“47 countries reached — scaled from a handful in under a year”Insight Global uses Synthesia. Another customer of Synthesia