The use case: how HubSpot deploys Exa
HubSpot uses Exa as the information retrieval layer for its Breeze Assistant and agents, supplying people and company search to supplement CRM data with live web information. It also uses Exa's Monitors API to track companies and trigger workflows when web signals change.
In the customer’s words
Exa is necessary for agents on HubSpot to supplement internal data with high quality, real-time people and company search. We found that other alternatives were slower, more expensive, and did not have comprehensive enrichment coverage.Other AI tools used by HubSpot
Other public relationships recorded on usedby.
Explore HubSpot’s AI stack
Other companies using Exa
Customers across industries, with public evidence.
See all Exa customers
Go straight to the source
Based on Exa’s published case study. We check the public evidence; the results are reported by the vendor.
exa.ai- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 40%Checked
Printed word for word on the page, near the name of HubSpot.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of HubSpot.
- HubSpot uses ExaChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
HubSpot needed its agents to reliably identify and reason over company and people data. Exa has aggregated a deep index of hundreds of millions of companies and an even larger corpus of people profiles.