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How KPAX Marketing uses Optimove

As published on optimove.com. Checked by usedby on Oct 11, 2026.

What happened

KPAX, an online marketing agency serving gambling operators, uses Opti-X to automate real-time, AI-driven content recommendations across its brands and markets. This replaced manual updates and in-house tools and lets its CRM and product teams manage personalization without technical support.

Summary written by usedby from the source page, in English. The figures are those of Optimove and KPAX Marketing, not ours.

With Opti-X, KPAX’s CRM and product teams gained full control over content personalization without requiring technical input. This enabled them to create micro-segmented experiences that cater to each player’s needs—whether they prefer specific games, promotions, or tailored offers.

From the page. optimove.com

With Opti-X, we’ve moved from broad, location-based targeting to true one-to-one personalization, allowing us to deliver the right content to the right players at the right time. Now, everything can be managed within the CRM team, without needing additional tech support, which has saved us significant time and effort

Pernilla Strand, Head of CRM, KPAX Marketing. Source

What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of KPAX Marketing.
  • KPAX Marketing uses OptimoveCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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