Skip to main content
usedby
Search tools, companies

How Krombacher uses Bloomreach

100%

“The German brewer saw 100% growth in loyalty program members throughout 2024.”

As published on bloomreach.com, February 2026. Captured by usedby on Oct 8, 2026.

What happened

Krombacher replaced a fragmented stack of separate CRM and email tools with Bloomreach's Loomi AI platform to unify customer data. It uses automated scenarios to send personalized loyalty-program emails and mobile push messages based on customer segment, loyalty tier and behavior.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Krombacher, not ours.

  • 20%“The timely communications led to a 20% increase in email revenue.”
  • 60%“Krombacher also achieved a 60% increase in email open rate (from 25% to 40%).”
  • 20 hours“The company estimates that it has saved 20 hours per week of team member work through automation and consolidation by replacing fragmented workflows with automated scenarios and unified data management.”

Loomi AI's ability to deliver personalized, timely communications at scale enabled Krombacher to double its loyalty base while maintaining engagement quality and operational efficiency.

From the page. bloomreach.com, captured Oct 8, 2026

I was really impressed with how Bloomreach revolutionized our email marketing strategy.

Daniel Ettrichraetz, Head of CRM Analytics, Krombacher, Krombacher. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 100%CheckedPrinted word for word on the page, near the name of Krombacher.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Krombacher.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Krombacher uses BloomreachCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

27%“With interest-based targeting, Dream Car Giveaways grew email revenue 27% over its 2025 average in just 90 days.”Dream Car Giveaways uses Bloomreach. Another customer of Bloomreach4.3 PPincrease in redeemed personal offersCoop uses Bloomreach. Another customer of Bloomreach20%“20% revenue uplift from triggered programs with real-time customer data powering every send.”Charles Tyrwhitt uses Bloomreach. Another customer of Bloomreach