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How Lottoland uses Optimove

300 hours

“saved up to 300 hours per month in campaign operations”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

Lottoland consolidated its fragmented marketing technology stack into Optimove as its central CRM platform, replacing multiple email and messaging tools. It also integrated Optimove with its Snowflake data environment and internal bonus engine to automate campaign and bonus setup.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Lottoland, not ours.

  • €1 million“What used to take Lottoland 64 steps now takes just 8, saving the leading iGaming operator approximately €1 million a year.”

Lottoland’s marketing technology team saved up to 300 hours per month in campaign operations by implementing Optimove’s Positionless Marketing Platform, consolidating several fragmented marketing tools into a unified CRM ecosystem.

From the page. optimove.com, captured Oct 8, 2026

We’ve dramatically reduced the number of touchpoints in our campaigns,” Wilson said. “That’s saving us nearly 300 hours every month.

Mark Wilson, Head of Marketing Technology, Lottoland. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 300 hoursCheckedPrinted word for word on the page, near the name of Lottoland.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Lottoland.
  • Lottoland uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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