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How M1 Finance uses Hightouch

80-90%

“The data engineering team has seen an 80-90% reduction in marketing-specific tasks”

As published on hightouch.com. Captured by usedby on Oct 8, 2026.

What happened

M1 Finance uses Hightouch as a Composable CDP on top of its data warehouse, replacing in-house pipelines and letting marketers build audiences with a no-code UI. Audiences sync automatically to Salesforce Marketing Cloud to power lifecycle email campaigns.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and M1 Finance, not ours.

  • 3-5 hours“Saved 3-5 hours weekly in data pipeline maintenance”
  • 100+“Built 100+ marketing audiences in Hightouch”
  • 750+“Improved targeting capabilities by increasing customer data attributes from 150 to ~750+”

Since adopting Hightouch, all of the in-house pipelines have been replaced with automated Hightouch syncs, and the integration with M1’s core dbt models has all but eliminated marketing-specific engineering work.

From the page. hightouch.com, captured Oct 8, 2026

Before we had Hightouch, the number of teams and steps required to go from an idea to an actual campaign was unmanageable. With Hightouch, we can go from an idea to a campaign in minutes.

Yvette Gutierrez, Cross Sell Marketing Manager at M1 Finance, M1 Finance. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 80-90%CheckedPrinted word for word on the page, near the name of M1 Finance.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of M1 Finance.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • M1 Finance uses HightouchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch16%“16% increase in user activation rate”Calendly uses Hightouch. Another customer of Hightouch