The use case: how Mabel's Labels deploys Help Scout
Mabel's Labels, an ecommerce seller of personalized kids' labels, uses Help Scout for customer email, live chat, and help articles in one place. The team also uses custom fields and reports to track customer friction points and brings NPS, CES, product reviews, and order info into the inbox via integrations.
More reported results
Figures published in Help Scout’s case study. They are not independently measured by usedby.
our FAQ visits have increased by 122%
Doubled productivity and 93 CSAT score
In the customer’s words
Help Scout has become the heart and soul of all our customer support needs.Other companies using Help Scout
Customers across industries, with public evidence.
Brain.fmConfirmed
EasyBrokerConfirmed
EmailOctopusConfirmed
FreightzyConfirmed
Merki MarketConfirmed
MixmaxConfirmedGo straight to the source
Based on Help Scout’s published case study. We check the public evidence; the results are reported by the vendor.
articles.helpscout.com- Last checked
- Nov 13, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 58%Checked
Printed word for word on the page, near the name of Mabel's Labels.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Mabel's Labels.
- Mabel's Labels uses Help ScoutChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Our sales volume has significantly grown each year as well as our product offering, but we have been able to continually operate as a lean service team with low costs because of the efficiencies Help Scout has allowed for.