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How Macy's uses Movable Ink

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Macy's uses Movable Ink's Da Vinci to continually match customers with the email creative most likely to resonate, rather than treating each email as a one-time send.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Macy's, not ours.

Rather than treating every email as a one-time send, Macy's uses Movable Ink's Da Vinci to continually match customers with the creative most likely to resonate.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Macy's.
  • Macy's uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink