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How MGA Entertainment uses Airtable

60%

“Processing time accelerated by approximately 60%”

As published on airtable.com. Captured by usedby on Oct 3, 2026.

What happened

MGA's marketing organization uses Airtable and its AI features to break unstructured creative briefs into tagged tasks, automatically find relevant assets from its Box repository, search images by metadata, and generate CMO briefing materials. It also uses Airtable for a team directory, request forms, and campaign dashboards.

Summary written by usedby from the source page, in English. The figures are those of Airtable and MGA Entertainment, not ours.

  • 40,000“We knew it existed – somewhere among 40,000 assets.”

Image searches are a cinch now too; Omni searches for images based on metadata and objects within the image, reducing once-onerous, manual searches, like the one for the elusive pink umbrella, from hours to seconds.

From the page. airtable.com, captured Oct 3, 2026

Airtable is different. It’s flexible, intuitive, and powerful enough to run our entire organization.

Ashlee Meese, Vice President, Franchise & Integrated Marketing, MGA Entertainment, MGA Entertainment. Source, captured Oct 3, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: 60%CheckedPrinted word for word on the page, near the name of MGA Entertainment.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of MGA Entertainment.
  • MGA Entertainment uses AirtableCheckedConfirmed line. Latest check across sources: Oct 3, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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