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How Miele uses Bloomreach

10 hours

“10 hours saved per month in manual data preparation”

As published on bloomreach.com, August 2025. Captured by usedby on Oct 8, 2026.

What happened

Miele uses Bloomreach's Loomi AI platform to unify customer data from online and offline behavior, build audiences, and launch personalized communication campaigns without manual data exports. The goal is to give customers timely guidance on their appliances and encourage engagement with additional products.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Miele, not ours.

After switching to Loomi AI, Miele has seen its campaign processes and effectiveness improve: 10 hours saved per month in manual data preparation

From the page. bloomreach.com, captured Oct 8, 2026

I no longer need to do any manual exports, which has been a lifesaver. With Loomi AI, I can now do it with a click of a button.

Joshua Goedhuys, Marketing Automation Specialist at Miele Netherlands B.V., Miele. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 10 hoursCheckedPrinted word for word on the page, near the name of Miele.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Miele.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Miele uses BloomreachCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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