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How Milwaukee Bucks uses Movable Ink

50%

“Results: 50% time saved in production”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

The Milwaukee Bucks marketing team uses Movable Ink to personalize and automate emails, including Premium Playbook emails and game-day emails that pull real-time NBA data such as scores, stats, schedules and countdown timers, plus Instagram posts via a social feed. Emails are built in Stensul.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Milwaukee Bucks, not ours.

  • 2x“Results: 2x lift in click-through rate compared to static version”

Powered by Movable Ink, these communications tap directly into the NBA API data source for real-time updates. From a countdown timer that vanishes the moment the game starts, to live scores and stats available pre-, mid-, and post-game, fans have everything they need at their fingertips.

From the page. movableink.com, captured Oct 8, 2026

The live text feature mitigates the need to edit content in Photoshop, which saves us ample time.

Justin Price, Email Marketing Manager, Milwaukee Bucks, Milwaukee Bucks. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 50%CheckedPrinted word for word on the page, near the name of Milwaukee Bucks.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Milwaukee Bucks.
  • Milwaukee Bucks uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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