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How OlyBet uses Optimove

nearly 24-fold

“Campaign volume grew from 80 in March to 1,933 in July (1,891 production, 42 test), a nearly 24-fold increase in five months”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

OlyBet consolidated its separate market-specific Optimove instances into a single tenant so one CRM team could run campaigns across all markets. The team uses lifecycle automation such as welcome, churn and reactivation flows, plus high-volume scheduled sends across several channels.

Summary written by usedby from the source page, in English. The figures are those of Optimove and OlyBet, not ours.

  • 28.9%“Between June and July, GGR rose 41% and net revenue rose 28.9%”
  • 57.3%“May delivered above €2.2 million in revenue uplift, up 15% month over month, with per-customer value rising 57.3%”

Campaign volume grew from 80 in March to 1,933 in July (1,891 production, 42 test), a nearly 24-fold increase in five months

From the page. optimove.com, captured Oct 8, 2026

We expected a migration like this to slow us down for a quarter. We were live on the unified Optimove instance three weeks after kickoff and running production campaigns almost immediately

Wojtek Wisniewski, Director of Retention, OlyBet Group, OlyBet. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: nearly 24-foldCheckedPrinted word for word on the page, near the name of OlyBet.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of OlyBet.
  • OlyBet uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

S/1.04M“S/1.04M in combined incremental value across 44 real-time campaigns”Apuesta Total uses Optimove. Another customer of Optimove3.5x“the Gamify path delivered a 3.5x lift in first-time deposit rate”BetJets uses Optimove. Another customer of Optimove28%“a 28% increase in average direct revenue”Blains Farm & Fleet uses Optimove. Another customer of Optimove