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How Pandora uses Movable Ink

6x

“Pandora achieved 6x scale and brought the experience to a much broader audience”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Pandora uses Movable Ink to personalize its marketing emails, progressing from interactive content to real-time, API-driven music recommendations and data-driven campaigns such as monthly mashups, anniversary messages and a year-in-review email.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Pandora, not ours.

By expanding the campaign to email, Pandora achieved 6x scale and brought the experience to a much broader audience. The campaign not only delivered major engagement gains but also reactivated lapsed listeners

From the page. movableink.com, captured Oct 8, 2026

Email is one of our strongest channels—as is in-app messaging. And so by utilizing a creative and authentic approach, we can have this type of volume for our emails and have our click base grow exponentially.

Alissa Medina, Manger of Audience Engagement and Lifecycle Marketing, Pandora. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 6xCheckedPrinted word for word on the page, near the name of Pandora.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Pandora.
  • Pandora uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink