The use case: how PetSmart deploys Hightouch
PetSmart's marketing team uses Hightouch Customer Studio to build audiences directly from data in Snowflake and Databricks and automatically sync them daily to Salesforce Marketing Cloud. This powers personalized loyalty-program campaigns, and the team also uses the Splits feature to test the incremental impact of campaigns.
More reported results
Figures published in Hightouch’s case study. They are not independently measured by usedby.
Reduced audience creation time by 20%
More than 4 billion emails sent annually
Over 15M records synced to SFMC daily
1000+ unique audiences
In the customer’s words
We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.Other AI tools used by PetSmart
Other public relationships recorded on usedby.
Explore PetSmart’s AI stack
Hightouch users in Retail
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Hightouch’s published case study. We check the public evidence; the results are reported by the vendor.
hightouch.com- Last checked
- Nov 11, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 15-25%Checked
Printed word for word on the page, near the name of PetSmart.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of PetSmart.
- PetSmart uses HightouchChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
These tests showed that PetSmart’s new marketing campaigns drove an additional 15-25% in incremental sales for advertised products and services.