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How Rootly uses Clay

100%

Automation of outbound sales workflows, from list

As published on clay.com. Checked by usedby on Oct 10, 2026.

What happened

Rootly, an incident management platform, uses Clay to automate company research, lead scoring, enrichment and personalized email and LinkedIn outreach. It also triggers outreach from incident signals and consolidated its prospecting tools into Clay, run by a GTM Engineer in place of a large BDR team.

Summary written by usedby from the source page, in English. The figures are those of Clay and Rootly, not ours.

  • 50+“Delivered 50+ highly personalized and automated emails per day with better engagement”

By using Clay to automate research, enrichment, scoring, and outreach, Rootly replaced repetitive, manual tasks typically handled by multiple BDRs, making it easy to streamline prospecting and outbound.

From the page. clay.com

With Clay, we’ve reimagined how outbound sales works. We’re leaner, faster, and more precise, all while delivering a higher level of engagement.

JJ Tang, co-founder and CEO of Rootly. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 100%CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Rootly.
  • Rootly uses ClayCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

Rootly uses PylonAnother tool at Rootly83%“83% reduction in research costs”A-LIGN uses Clay. Another customer of Clay200 hours“The qualification work alone saves the sales org over 200 hours a month.”AlertMedia uses Clay. Another customer of Clay