The use case: how Sana Labs deploys Clay
Sana uses Clay to run waterfall enrichment across its Salesforce accounts, correcting firmographics, deduplicating records and adding custom research fields like L&D team size. It also uses Clay lookalike searches to source net-new ICP-fit accounts and build books of business for new sales hires.
More reported results
Figures published in Clay’s case study. They are not independently measured by usedby.
30,000 now include high-value parameters
Sana has expanded their addressable universe by 20% from Clay-sourced accounts
85,000 of Sana's Salesforce accounts have been enriched with core data
In the customer’s words
Reps used to spend hours validating account information because they couldn’t trust the data. With Clay, reps are much more confident in our CRM data and most accounts in their books of business are now worth reaching out to. That changes everything about how you scale a GTM team.Other AI tools used by Sana Labs
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Explore Sana Labs’s AI stack
Other companies using Clay
Customers across industries, with public evidence.
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Exit FiveConfirmedGo straight to the source
Based on Clay’s published case study. We check the public evidence; the results are reported by the vendor.
clay.com- Last checked
- Oct 10, 2026
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- The figure: 60%Checked
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- Sana Labs uses ClayChecked
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Sana deployed Clay to run waterfall enrichment across their entire Salesforce universe. The system corrected firmographics, standardized headcount and geography data, deduplicated records, and established a reliable baseline across all 150,000 accounts.