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How Showrilly uses Customer.io

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how Showrilly deploys Customer.io

Showrilly, a two-sided platform connecting creators of unscripted TV concepts with production companies, uses Customer.io to send behavior-based email automations to creators and producers. Messages are tailored to where a user stopped in the product and delivered at chosen times in each person's local time zone.

More reported results

Figures published in Customer.io’s case study. They are not independently measured by usedby.

6.6%

The automation currently sees a 62.3% open rate and a 6.6% click rate.

In the customer’s words

The same email at the wrong moment can be completely useless. I love that I can think about when somebody is actually likely to have the headspace for what I'm asking them to do.
Adam Wilkenfeld, Founder, Showrilly — Source

Other companies using Customer.io

Customers across industries, with public evidence.

BufferConfirmedCosentino's Food GroupConfirmedGeorgia AquariumConfirmedGuestReadyConfirmedKinnect.ClubConfirmedKlarConfirmed
See all Customer.io customers

More stories

Go straight to the source

Based on Customer.io’s published case study. We check the public evidence; the results are reported by the vendor.

customer.io
Source published
Oct 27, 2026
Last checked
Nov 12, 2026
customer.ioCaptured Customer.io case study about ShowrillyOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 62.3%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Showrilly.

  • The publication dateChecked

    Read from the page’s own metadata, never guessed.

  • Showrilly uses Customer.ioChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

The "Stuck in draft" automation shows how this works. A creator who has begun building a pitch has already shown intent, and Customer.io's journeys let Showrilly follow up automatically the moment that behavior appears.
From the page. customer.io